Before you start

How GEICO Campaigns Move

Here's how your idea becomes a campaign. You don't need to know marketing — just tell us the outcome you want, and the system handles the rest.

1

Request Submitted

You

You tell us what you want to happen — in plain English. No marketing jargon required.

2

Strategy Formed

GEICO Strategy + AI

We turn your idea into a clear plan: who it's for, what to say, where it shows up.

3

Assets Developed

Creative team

Designers and writers build the actual emails, ads, landing pages, and scripts.

4

Stakeholder Review

You + collaborators

You and your team see everything before it goes anywhere. Comment, request edits, approve.

5

Compliance Review

Compliance

Legal and brand make sure every claim, disclaimer, and visual is buttoned up.

6

Club Distribution

Distribution

The campaign goes live across the right clubs, regions, and channels — all at once.

7

Feedback + Optimization

Insights + AI

We watch how it's performing and tune it as real results come in. You always see the numbers.

Which best describes you?

Pick a path — we'll tailor the questions to fit.