Engine & Flow
How the new connected system replaces siloed, manual work.
Today
The Wild West
~14 days · Disconnected tools · Manual everything
- 1Service Portal request (incomplete)
- 2Manual triage in email
- 3Strategy doc written from scratch
- 4Creative brief re-typed
- 5Copy briefed to writer
- 6Designer briefed in Figma
- 7Manual Workfront task setup
- 8Per-club versions hand-edited
With GEICO Engine
One Connected Flow
~4 hours · Same tools, finally talking
AI Intake
2m
Auto Strategy
30s
Auto Brief
20s
Asset Gen
1m
Club Versions
1m
Workfront Sync
auto
Live Insights
live
Tools, finally connected
S
ServiceNow
Intake source
W
Workfront
Task orchestration
F
Figma
Design + variants
C
Copilot
Wrapped, guided AI
G
GEICO Brand
Per-club tokens
~92%
Time saved per campaign
14 days → 4 hours
~$840K
Estimated annual savings
Across 50 regions, 200 campaigns/yr
19×
Per-club versions, automatic
From one source of truth